Pixel to Print Design Case Study : Old Dominion Pizza Co on Strikingly

IDENTITY DEVELOPMENT CASE STUDY :
OLD DOMINION PIZZA COMPANY
PIXEL TO PRINT DESIGN LLC
OLD DOMINION PIZZA CO.
RESTAURANT
ARLINGTON, VA
Brick & Mortar

fresh, quality ingredients are the backbone to the house-made menu :
new york slices, "grandma" style pizza, and house-made meatballs are the staples
LOGO GOALS
• Differentiate from chain / corporation pizza businesses

• Be recognizable at small and large scale, and in various color imprints

• Demonstrate attention to detail, quality
Logo Progression
Final Logo
Logo Guide

Complete Logo-Use Guide linked via photo above
Website
Worked with the client and their chosen website host to integrate the new identity qualities into the entire website design.
Flexible & Impressionable
Between take out packaging, neon lighting, and apparel imprint, this logo offers flexibility to suit any type of marketing tool for this pizza business.

Hot Neon, Hot Pizza
The owner wanted the connection between traditional neon lettering and their hot, fresh products to be clear. When customers see the logo, they should think, "Hot & Fresh" and understand that the food is dine-in or carry-out.
Supporting Assets

SIGNAGE
Neon lettering lets customers know the pizza oven is hot & food delivery is available.
MENU DESIGN
The menu offerings are presented on a custom-cut pizza peel shaped board.
LOGO IMPRINT VARIATIONS
The high-contrast logo looks best on white or black backgrounds. This is ideal for the various web and print needs of the pizza shop.
APPAREL
Modified Virginia state slogan - "Old Dominion is for PIZZA Lovers."
Old Dominion Pizza Co. Logo Development Summary

1
DIFFERENTIATE
The owner has many years experience working for a large pizza corporation, but this new brand needed to showcase his vision for quality, freshness, and locality.
2
SHOW LOCAL PRIDE
Located in a busy and competitive restaurant scene, the logo needed to command the attention of pizza lovers. Incorporation of the VA state outline and rounded, geometric type help set the right tone.
3
EXPAND
The goal of this first location is to serve as the anchor for a very limited number of additional locations. The logo may be modified to replace the state shape or name, while still retaining the same overall logo styling.
Additional Case Studies

Identity Development / Logo Guide / Menu Development / Marketing Collateral / Website Design
Identity Development /
Logo Guide / Menu Development / Marketing Collateral
Identity Development / Logo Guide / Marketing Collateral /
Apparel Imprint Design

IDENTITY DEVELOPMENT CASE STUDY :OLD DOMINION PIZZA COMPANY

PIXEL TO PRINT DESIGN LLC

OLD DOMINION PIZZA CO.

ARLINGTON, VA

LOGO GOALS

Logo Progression

Final Logo

Logo Guide

Website

Worked with the client and their chosen website host to integrate the new identity qualities into the entire website design.

Flexible & Impressionable

Hot Neon, Hot Pizza

Supporting Assets

SIGNAGE

MENU DESIGN

LOGO IMPRINT VARIATIONS

APPAREL

Old Dominion Pizza Co. Logo Development Summary

DIFFERENTIATE

SHOW LOCAL PRIDE

EXPAND

Additional Case Studies

IDENTITY DEVELOPMENT CASE STUDY :
OLD DOMINION PIZZA COMPANY